Cultural values research focuses on examining the values, beliefs, norms, and attitudes that are shared by members of a particular society or culture. This area of research explores how cultural values shape individuals' behaviors, attitudes, and decision-making processes, as well as how they influence societal institutions and structures. Researchers in this field may study a wide range of topics, including cultural differences in values, the impact of globalization on cultural values, and the role of cultural values in shaping social and political movements. This research is multidisciplinary, drawing on insights from fields such as sociology, anthropology, psychology, and communication studies.